Online press releases

A conventional 'hard copy' press release is a brief document generally one to three double-spaced type written pages announcing news about your company, product or service to media professionals. E-mail press releases are usually shorter in length than their print counterparts. The majority of electronic news releases sent are 500 words of text organized into five, short two to three sentence paragraphs.

Writing media releases is all about developing a persuasive communication within the framework of a traditional news story format. Press release writers must think like a reporter. Media releases must follow journalistic style in order to be given any kind of consideration. If you also want to get your press releases work for you, IT Match Online can help you. IT Match Online has got an array of outsourcing service provider members who specialize in preparing press releases for the best advantage of their clients. You will get following features in your press release if you get it prepared from these service providers:

• A compelling subject header and headline.
• A first paragraph that covers the five W's: who, what, where, when and why making sure the first 10 words of the release are effective, as they are the most important.
• Electronic contact information including an e-mail address for the press contact and Web site address of the company as well as a phone number for the press contact.
• The mention of key clients or endorsement from a 'non-biased' source like university professor or software reviewer with permission from those sources to use their remarks in your press release.
• A short paragraph at the end of the release containing background information about the company. This might include a synopsis of the activities of the company, how long they have been in business, and any area of expertise. If the press release is about a book or entertainer, then it will cover career high-points.
• Start with a brief description of the news, and then distinguish who announced it, and not the other way around.
• Avoid excessive use of adjectives and fancy language.
• Deal with the facts.